As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women.
More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report ...
Allstate, known for putting consumers “in good hands,” is now putting its advertising in those same hands. The insurance giant has formed a 200-person internal creative team—with plans to expand it—as ...
The signs have been building for a while. Over the past few years, large advertisers, from FMCG conglomerates to new-age D2C challengers, have quietly but steadily moved creative work inward. What ...
As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women.