Following popular localized in-app features from Snapchat and Instagram, TikTok is launching a “Nearby Feed” focused on connecting users with content, creators, trending places, and brick-and-mortar ...

TikTok’s new Local Feed tab shows content tied to the location of users who opt in and share their geographic area to help them find nearby businesses and community events. The rollout of this new ...

It can be hard for local content creators to stand out on Instagram. This is because there are many big influencers, businesses, and viral creators on the platform. Good videos are important. But ...

Lipton Ice Tea is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is using influencer marketing agency Billion Dollar ...