Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Dive into AdExchanger's hashed email coverage for the latest updates, expert opinions, and analysis shaping the future of ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age ...

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.

It was no secret that Xbox has been cooking up plans for an ads biz for quite some time, despite the fact that gamers are ...

If the measurement product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed ...

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New ...